Ku-ring-gai Council recently ran a marketing course for anyone who hasn't yet created a marketing plan.

Spread out over three weeks in short daily sessions, the course was easy for business owners to fit into a busy schedule.

However, one downside was that it didn't really talk about advertising or promoting your business – the important parts of any marketing plan! It felt a bit like the course assumed that once you build something, customers will automatically come. Any marketing expert worth their salt knows this to be untrue.

For experienced marketers looking to expand their knowledge, this course may to be for you. But if you’re new to marketing, this course could be useful.